Careers
Reading B2B SaaS benchmark ranges for 2027 marketing decisions
This article gives typical published B2B SaaS benchmark ranges for growth, CAC payback, retention and churn, plus how to apply the right formula for 2027 planning.
Archive
October 2026
Rules
B2B SaaS Marketing Checklist for Launch Readiness
A B2B SaaS marketing checklist for launch readiness, covering market fit, campaign claims, handoffs, measurement, and release gates.
Reviews
SaaS lifecycle plays worth adapting: renewal, trials and product help
B2B SaaS marketing examples for 2027 include nine lifecycle programs for evaluation, trials, product help, administration, customer outcomes, partners, and renewal.
Costs
B2B SaaS marketing mistakes across the customer journey
B2B SaaS marketing mistakes show up in targeting, positioning, pricing, signups, activation, customer proof, and retention from acquisition to renewal.
Costs
Common B2B SaaS marketing questions, defined
Definitions and decision criteria for common B2B SaaS marketing questions: product-led growth, free trials, activation, product-qualified leads, and metrics.
Strategy
How to improve B2B SaaS marketing with lifecycle fixes
How to improve B2B SaaS marketing by finding lifecycle bottlenecks and testing fixes to positioning, pricing, activation, handoffs, and retention.
Careers
Account-based marketing case studies compared in plain terms, updated for 2027
Two vendor-published ABM accounts, Bonterra with 6sense and Coalfire with Demandbase, show what reported pipeline numbers do and do not prove in 2027.
Operations
8 points worth checking on account-based marketing trends
Account-based marketing trends for 2027 include buying-group workflows, dynamic audiences, AI work, stronger data controls, seller usability, and economics.
Guides
B2B SAAS marketing: the version that survives contact with reality
B2B SaaS marketing in 2027 connects customer fit, positioning, pricing, evaluation, activation, sales, onboarding, retention, expansion, and lifecycle economics.
Rules
Account based marketing best practices: a governance guide
Account based marketing best practices for governance: choose accounts with documented reasons, govern matched audiences, and review progress with guardrails.
Strategy
Account-Based Marketing Checklist: Accounts and Buying Groups
An account-based marketing checklist for the prep before launch: selection evidence, confirmed or inferred buying roles, audience exclusions, and test accounts.
Costs
Judging 6sense and Demandbase as account-based marketing tools, not feature lists
6sense and Demandbase compared on identity, prioritization, orchestration, seller workflow, governance, measurement and cost, with pass-or-fail tests for each.
Operations
From acquisition to renewal: account-based marketing plays that differ by stage
Account-based marketing examples for 2027 show nine distinct plays for acquisition, active opportunities, partners, customer adoption, renewal, and expansion.
Operations
Account based marketing mistakes: seven traps and a repair map
Seven account based marketing mistakes, from wish list targeting to treating engagement as revenue, plus a repair map and common questions on the limits.
Costs
Running account-based marketing: selection, plays and proof in order
Account-based marketing in 2027 aligns account selection, buying-group evidence, coordinated plays, data controls, seller action, and commercial measurement.
Rules
Which account-based marketing questions come up again and again
Common account-based marketing questions in 2027 cover fit, account counts, tiers, buying groups, intent, personalization, matched audiences, and useful metrics.
Careers
How to improve account-based marketing by auditing the account list
Improve account-based marketing by auditing the list itself: why each account is on it, which buying roles are evidenced, and which signals and claims hold up.
Careers
B2B social media marketing best practices: roles, controls, disclosure
B2B social media marketing best practices for platform roles, advocacy disclosure, accessibility, account security, data ownership and measurement.
Operations
B2B social media marketing case studies: how to assess vendor claims
B2B social media marketing case studies show how to assess vendor-reported outcomes, operating conditions, and limits before testing a campaign.
Costs
5 plain facts about B2B social media marketing trends
B2B social media marketing trends for 2027 include hidden buyers, accountable expertise, voluntary advocacy, private signals, AI controls, and clearer measurement.
Costs
How to set internal B2B social media marketing benchmarks
Use this framework to set internal B2B social media marketing benchmarks: define metrics, group comparable cohorts, weigh outside data, and report outcomes.
Reviews
B2B social media marketing checklist for publication review
B2B social media marketing checklist for publication review: claims, accessibility, UTMs, CRM handoff, lead qualification, pipeline measures, and records.
Rules
6 lessons worth learning about B2B social media marketing tools
B2B social media marketing tools for 2027: compare Sprout Social and Hootsuite by workflow fit, publishing, approvals, analytics, governance, limits, and total cost.
Rules
5 things nobody tells you about B2B marketing strategy case studies
Five things B2B case studies leave out, drawn from two LinkedIn-published accounts and the checks that keep a borrowed story from becoming a forecast.
Careers
B2B marketing strategy trends: planning controls
A planning framework for B2B marketing strategy trends, with controls for AI, buying-group evidence, trust, attribution, and commercial accountability.
Strategy
Making sense of B2B social media marketing mistakes: the 2027 view
B2B social media marketing mistakes in 2027 include platform sprawl, generic claims, forced advocacy, hidden connections, abandoned replies, and weak security.
Strategy
B2B marketing strategy benchmarks: what the samples can and cannot support
How to read B2B marketing strategy benchmarks: the LinkedIn and Ipsos sample, the metric ladder, cost per opportunity, and why published percentages do not transfer.
Costs
B2B Marketing Strategy Best Practices: Choices and Proof
B2B marketing strategy best practices connect named priorities and exclusions to buyer evidence, claim records, lifecycle definitions, and measurement choices.
Reviews
6 honest notes on B2B marketing strategy tools
Six honest notes on B2B marketing strategy tools, covering HubSpot, Marketo, 6sense, Demandbase, Google Analytics 4 and LinkedIn Campaign Manager.
Strategy
B2B Marketing Strategy Checklist: Gates Before Sign-off
A B2B marketing strategy checklist for the sign-off meeting: the records to see, how to split spend, who owns each gate, and what blocks approval.
Operations
B2B marketing strategy mistakes: seven failures and how to correct them
This B2B marketing strategy guide explains seven common mistakes, from broad targeting to attribution overconfidence, and gives practical corrections for each.
Reviews
Choosing between Belkins and SalesRoads for B2B lead generation
Best B2B lead generation agencies for 2027: compare Belkins and SalesRoads by service fit, data origin, outreach controls, qualification, reporting, and evidence.
Costs
B2B lead generation trends: 6 hypotheses for 2027
B2b lead generation trends for 2027: testable hypotheses — quality economics, platform capture, data provenance, buying groups, AI controls, revenue feedback.
Reviews
B2B lead generation tools compared by budget
Compare B2B lead generation tools by budget, from free capture forms to six-figure intent platforms, and see what each tier buys in pipeline.
Strategy
B2B lead generation best practices: rules, forms and owners
B2B lead generation best practices: define lead quality, earn each field, record source and permitted use, explain scoring, respond fast, and assign owners.
Operations
How to set B2B lead generation benchmarks honestly
B2B lead generation benchmarks for 2027 require defined stages, compatible cohorts, full economics, uncertainty, quality checks, and risk guardrails.