Operations
Using US Census and BLS data to segment B2B accounts by region
Pipeline demand teams can use Census Bureau data and BLS data segmentation to build regional account filters that stay current and defensible.
Archive
November 2026
Strategy
Which pipeline metrics do B2B agencies report to clients, and how clients check them
Pipeline demand reporting by B2B agencies: the metrics they report, the attribution models and their limits, reporting cadences, and how clients verify the numbers in their own CRM.
Strategy
Silicon Valley vs Midwest manufacturing in business-to-business buying cycles
Pipeline demand planning differs sharply between Silicon Valley software buyers and Midwest manufacturing buyers, from committee size to decision speed.